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Pouring AI Into the Aisle: A Guided Tequila Concierge for Proximo Spirits
How Commerce Architects helped Proximo Spirits turn a wall of tequila bottles into a guided, AI-powered recommendation — reachable from a single QR code. About the Client Proximo Spirits is a global producer and distributor of premium spirits, with a tequila portfolio that spans Jose Cuervo, 1800, Gran Centenario, and Maestro Dobel. Through its Hablas Tequila initiative, Proximo set out to help shoppers navigate that portfolio with confidence — finding the right bottle for th
Scott Proost
Aug 134 min read
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