How Commerce Architects helped Proximo Spirits turn a wall of tequila bottles into a guided, AI-powered recommendation — reachable from a single QR code. About the Client Proximo Spirits is a global producer and distributor of premium spirits, with a tequila portfolio that spans Jose Cuervo, 1800, Gran Centenario, and Maestro Dobel. Through its Hablas Tequila initiative, Proximo set out to help shoppers navigate that portfolio with confidence — finding the right bottle for th

The Platform A large U.S.-based retail organization operates a multi-brand e-commerce platform serving customers across numerous locations. The platform enables customers to browse products, check availability, and place orders for fulfillment through local stores — making accurate, real-time product data essential. The Challenge: Stale Data, Real Consequences The platform relied on a scheduled batch process to refresh its product catalog. While this ensured consistency, it

Picture this: It's late 2026. Your engineering team has a good practice in AI-assisted coding that writes clean, tested code in minutes. Your product team has AI that drafts comprehensive PRDs from a few bullet points. Your design team has AI that generates polished prototypes in no time. PRDs come in hot. Features go out almost as quickly. Your velocity metrics are up 300%. And yet. Teams are frustrated. The backlog is overflowing with conflicting priorities. Nobody's quite