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Outsider Ownership: What It Actually Looks Like in Consulting
I was thinking recently about a time in my career when everything felt in flow. Not just for me, but for the entire product organization. We weren't necessarily working longer hours. We weren't using some revolutionary methodology. We weren't even particularly well-resourced. But something was fundamentally different. I had theories about what made that period special, but I wanted to test my assumptions. So I reached out to colleagues from that time and asked them: What do y
Suzanna Capone
2 days ago4 min read


Scalable Kiosk AWS Infrastructure with Terraform and Terragrunt
About Zenblen Zenblen is a startup based out of Chicago that has engineered a beautifully designed automated smoothie kiosk, complete with technologically impressive onboard systems for blending and vending, and a 32-inch touch screen display. Their kiosks are loved throughout the universities, hospitals, and office buildings where they're deployed across the city of Chicago. The Challenge Zenblen's infrastructure had grown organically. Core resources like the database and co

Connor Verret
Feb 114 min read


Stop Saying Tech Debt: How Vague Language Kills Teams
When I suggested this article topic to my engineering partners here, they bristled. Good. That tension is exactly why we need to have this conversation. They were concerned that I was pushing back on the need for technical investment work. I wasn't. I was pushing back on the lack of precision in how we talk about it. And that distinction matters. The Problem with "Tech Debt" A few years ago I was helping a team that was battling incident after incident. Each outage expanded t
Suzanna Capone
Jan 296 min read


Achieving 50% Reduction in AI False Positives for a Leading Real Estate Investment Platform
When your AI system tags thousands of investment properties every day, false positives aren't just annoying—they're expensive. Every incorrect tag means manual review. Every manual review erodes trust in the system. And when your clients are managing portfolios worth millions, that trust is everything. That was the situation facing one of the nation's leading real estate investment platforms. Commerce Architects was brought in to figure out why and fix it. About the Client Ou

Scott Proost
Jan 75 min read


Habitual Growth - SequoiaAI POC
We built an investor-ready AI goal achievement platform in just 150 hours - proving both the product vision and the power of AI-augmented development. Here's how we combined LangGraph orchestration with modern web technologies to create SequoiaAI, an intelligent companion that actually understands your goals and helps you achieve them. About Habitual Growth Habitual Growth is a B2C startup focused on helping individuals accomplish their goals and become better versions of the

Luke Mattfeld
Dec 18, 20254 min read


The Art of the Boring Release
A Battle-Tested Playbook for Migrating Critical E-Commerce Functionality from Monolith to Microservices Migrating major functionality out of a monolith is like swimming against a relentless current. The gravitational pull of tightly coupled systems, undocumented business logic, and years of accumulated requirements makes every extraction feel like light trying to escape a black hole. Yet here we are, on the other side, with a playbook that transforms high-stakes releases into

Khalid Khaliqi
Dec 11, 20255 min read
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