Resolving Ecommerce Data Issues Autonomously with Agentic AI

AWS Advanced Tier Services Partner Commerce Architects builds agentic AI solution for composable commerce leader to increase merchant productivity and efficiency

Executive Summary

commercetools is a global commerce company and market leader in composable commerce that equips some of the world’s most influential businesses with tools to remain agile, future-proof digital offerings, reduce technical risks and costs, and build outstanding experiences that drive revenue growth. A common pain point Commercetools’ merchants face is the impact of unexpected user behaviors on productivity and efficiency. Commerce Architects, an AWS Advanced Tier Services Partner, identified agentic AI as a solution to this challenge and partnered with commercetools to bring MerchantIQ to their merchant community.

The Challenge: When Data Issues Derail Development

When a merchant's customer reports a pricing issue, the clock starts ticking. Support reaches out to engineering. A ticket gets filed. Hours, sometimes days, pass while engineers dig through data. Everyone's frustrated, and development grinds to a halt.

This scenario plays out constantly in ecommerce: A product isn't available in a certain store when it should be. A discount isn't applying correctly. One SKU has a different price than all its variants. These head-scratching issues force merchant support teams to pull engineers away from building new features, creating productivity disruptions and inefficiencies across both teams.

The Solution: Harnessing the Power of LLMs with AWS AI Technologies

Both Commerce Architects, an AWS Advanced Tier Services Partner, and commercetools are focused on solving complex ecommerce problems. When Commerce Architects identified agentic AI as a solution to this persistent merchant pain point, commercetools saw the opportunity and partnered to offer the solution for their merchant community.

The result is MerchantIQ—an agentic solution powered by Amazon Bedrock, AWS Lambda, and other AWS technologies that empowers merchants to autonomously diagnose and resolve data issues without engineering intervention.

Powered by an intelligent suite of AI agents, MerchantIQ empowers merchants to autonomously identify and resolve ecommerce data issues so they can streamline operations and free up technical teams to focus on innovation.

MerchantIQ harnesses the power of large language models (LLMs), Java Springboot, and cutting-edge AI technologies. At its core lies agentic design—an approach in which a dynamic swarm of intelligent agents collaborates seamlessly to troubleshoot and solve complex business challenges. Working together as one super agent, these autonomous agents continuously learn, adapt, and make rational decisions through a vast array of custom-built software tools, APIs, and problem-solving patterns.  

Results: Fewer Engineering Distractions, Higher Productivity

MerchantIQ has established commercetools as an early adopter of agentic applications, driving the company’s momentum as an industry leader. The company introduced the product at Elevate 2024, its annual user conference for commercetools customers, and merchants can access it on the commercetools Marketplace.

As a customizable framework, MerchantIQ showcases how GenAI and agentic AI streamline complex, repetitive workflows by autonomously diagnosing and resolving issues, reducing dependency on engineering teams.  The solution also offers an extensible framework for additional business problems that can be adapted, scaled, and automated to further improve merchant efficiency and accelerate innovation.