Modernizing E-commerce Compliance: How Commerce Architects Enhanced the Vendor Review Process with Generative AI

About the Client

Our client is a global e-commerce platform with a vast marketplace that enables businesses to connect with affiliates to promote their products. The company's e-commerce tools help product owners sell more with less work, and its marketplace helps marketers and aspiring entrepreneurs find new ways to earn an income online.

The Challenge: When Success Creates Growing Pains

Every day, our client’s compliance team faced an ever-growing mountain of vendor submissions. Their experienced reviewers were spending hours scrutinizing product claims across supplements, digital courses, and financial products - each requiring different expertise and compliance standards. What started as a manageable process had become overwhelming.

The compliance team needed a way to:

• Handle surging submission volumes without sacrificing review quality

• Apply complex, category-specific rules consistently

• Free up expert reviewers for high-priority cases

• Reduce vendor wait times from 24-36 hours

• Maintain their high compliance standards

The Solution

Through collaborative discovery sessions it became clear that reviewers were spending valuable time on routine checks which reduced their ability to tackle nuanced compliance decisions that required human judgment. Drawing on insights from these discussions, the Commerce Architects team developed an AI-powered system that preserved their review best practices while automating those routine checks. The solution includes:

Advanced Classification Pipeline

• Sophisticated pipeline architecture utilizing AI models and intelligent rule-based components

• Effective TextClassifiers powered by modern embedding models

• Efficient in-memory vector store for rapid claim evaluation

• Integration of Stanford NLP library for precise content analysis​

Specialized Category-Specific Evaluation

• Custom classification models designed for various product categories including:

  • Consumables and supplements

  • Cosmetics and topicals

  • Digital solutions and physical products

  • Financial products

• Tailored evaluation criteria for each product niche

• Comprehensive term evaluation systems for compliance monitoring​

Professional Analysis Features

• Efficient webpage content ingestion and sanitization

• Advanced claims quality analysis using Large Language Models

• Thorough page-level review capabilities

• Effective flagged terms identification and categorization

• Integration-ready API architecture

• Claim(s) rewrite

  • Suggest alternative language that conforms to compliance guidelines while maintaining original intent

 

Meaningful Results​

Day 1 Feedback:

I used the compliance tool on a couple pages this morning already and confirmed the terms and claims and sent to the client.  They already made the changes and the page is ready to submit.  This is going to be a game changer!!!

This quote reflects everything that we were driving towards.  Under the hood here is what is driving this success:

Accelerated Claims Processing

• Effective automation of first-pass vendor claim reviews

• Significant reduction in manual review requirements

• Enhanced identification of potential compliance concerns

Enhanced Accuracy

• Consistent application of compliance criteria

• Updated compliance criteria and guidelines are immediately reflected in the tool

• Reliable category-specific evaluation ensuring appropriate standards

• Improved protection against non-compliant claims

Business Scalability

• Effective handling of multiple product categories and niches

• Adaptable architecture supporting future expansion

• API-enabled design for integration flexibility

Quality Enhancement

• Comprehensive analysis through multi-component evaluation

• Effective combination of AI and rule-based verification

• Integrated capability for compliance team oversight and system refinement

The Impact

This solution exemplifies AI's true potential: not replacing human judgment, but enhancing it by handling routine tasks so experts can focus on challenges that demand their insight and experience.

Looking ahead, the foundation supports:

• Front-end system integration

• Video and image processing

• Extended category coverage

• Enhanced persistent vector store implementation

By freeing expert reviewers to focus on complex cases, the team can now scale their marketplace with confidence while maintaining the highest standards.

In partnering with our clients, Commerce Architects turns complex challenges into elegant solutions - proving that when technology enhances human expertise, sustainable growth follows.